We started Sérénité Soin in 2022 with a pretty simple idea: makeup and skincare should feel good both on the skin and in how you feel inside. We wanted to create products that are premium yet affordable, vegan-friendly and that really work in everyday life – not just in pictures.

After a period of careful research and collaboration with talented people in the beauty industry, we launched our first products towards the end of 2023. Right from the start, we have had a clear focus on holistic well-being. Beauty is not just about how you look, but also about how you feel when you use the products.

Today, we have a wide range of vegan makeup and skincare: foundations, lip products, eyeshadow palettes, series and facial care. Everything is developed with great care around ingredients, feel and results. We believe in transparency, which is why you will always find full ingredient lists on each product.

We are growing step by step and listen a lot to what our customers say. Many people appreciate that the products are easy to use, give a nice natural glow and do not feel heavy or drying. That is exactly the feeling we want to give – a little moment of peace and self-care in an otherwise stressful everyday life.

We are still a small team that is passionate about this. Our goal is to continue developing products that feel authentic, work well and that you can afford to use every day.

Welcome to Sérénité Soin.